“We are accelerating the performance of tourism through digital innovation,” said Tourism Minister Vassilis Kikilias, who was the keynote speaker at the event “Greek Tourism Success Story: Acceleration through Digital Innovation,” organised by the Relevance Digital Agency with the participation of Google, TikTok, Elevate Greece and important representatives of the entrepreneurship and innovation ecosystem.
As he said, “the success of tourism gives new opportunities for innovation,” while he underlined that “we have invested significantly in digital skills through, for example, the agreement we made with Google, which provides training programmes for small- and medium-sized tourism businesses and already more than 500 hotels have completed the training and display their sustainable features on Google.”
Kikilias pointed out that “before our agreement with Google this number was less than 50”.
SOURCE; ANA-MPA
