AIA’s 16th Airline Marketing Workshop
AIA’s airline marketing support programs, designed to apply to the airlines’ specific profiles and developmental needs – a package of tailor-made, targeted actions also presented in the airport’s highly creative and awarded campaign “Tailor Made Airline Marketing” – along with an overview of the first 15 years of Athens International Airport – were the main focus of the 16th Airline Marketing Workshop, a gathering organized by AIA on an annual basis.
AIA’s Workshop was held on March 3rd, serving, as every year, as an ideal platform for a substantial dialogue among the airport and its key partners, offering a rich agenda of topics, including: The year 2015 review, AIA’s Destination Marketing initiatives for Athens, liberalization and profits for the airline industry, travel loyalty schemes, and the enhancement of passenger experience at the Athens International Airport.
The 250 guests had the opportunity to attend the presentations of key speakers, namely, Dr Barry Humphreys – CBE, BKH Aviation, Kam Jandu – Director Aviation Budapest Airport, Aldo Schmid – Aviation Marketing & Traffic Rights Manager Milan Airports SEA, Maria Kouroupi – Senior Marketing Manager Hermes Airports and Arkadiusz Mlyniec – Business Solution Manager, COMARCH.
In addition, this year’s Airline Marketing Workshop offered a special highlight moment, when, airport employees presented on stage, for the first time, their new terminal uniforms, created by the famous Greek designer, Sophia Kokosalaki.
As every year, the Athens International Airport also presented its annual awards to the airlines that achieved the fastest development and the highest increases in passenger volumes in their scheduled services during 2015.
The airline awards, as per respective category, were the following:
- Best of the TOP-10 Airlines Award
✈ Turkish Airlines was awarded as the overall fastest growing airline operating at AIA in 2015, among the 10 airlines that recorded the highest passenger traffic volumes.
Β. Fastest Growing Airline – Thin Route Award
✈ Sky Express received the award for achieving the highest percentage annual passenger growth in 2015, while Bulgaria Air was highly commended.
- Fastest Growing Airline – Seasonal European Route
✈ Germanwings received the award for achieving the highest percentage passenger growth in the summer period of 2015, while Brussels Airlines was highly commended.
- Fastest Growing Airline – Seasonal Non-European Route
✈ Air Canada Rouge received the award for achieving the highest percentage passenger growth in the summer period of 2015, while Delta Airlines was highly commended.
- Highest Ranking European Destination
✈ easyJet received the award for the highest contribution in making London the top European destination out of Athens.
- Highest Ranking Non-European Destination
✈ Qatar Airways received the award for the highest contribution in making Doha the top non-European destination out of Athens.
- Fastest Growing Airline Award per geographical region (Highest percentage passenger growth, 2015 /2014)
✈ Aegean Airlines / Olympic Air was awarded as the fastest growing airline in the domestic sector.
✈ Turkish Airlines was awarded as the fastest growing airline for Western Europe, while Transavia was highly commended.
✈ Ukraine International Airlines was awarded as the fastest growing airline for Eastern Europe, while Aegean Airlines was highly commended.
✈ Aegean Airlines was awarded as the fastest growing airline for the Middle East while Etihad Airways was highly commended.
- Best New Entrant Performance Award
✈ Ryanair was awarded for recording in 2015 the highest passenger traffic numbers, among all new comers that launched scheduled operations in 2014. Transavia France was highly commended.
- Overall Traffic Development Award
✈ Aegean Airlines was awarded for presenting the highest passenger volumes increase at Athens International Airport in 2015.
✈ Aegean Airlines was awarded as the favourite airline for 2015 among the European passengers using the Athens International Airport (source: AIA official annual survey).
✈ Emirates was awarded as the favourite airline for 2015 among the non-European passengers using the Athens International Airport (source: AIA official annual survey).
Special Distinction “Record Year 2015”
✈ Ryanair was awarded for its key contribution in the additional passenger traffic volumes recorded at the airport during the record year 2015.
Special Anniversary 2001-2015 Award
✈ Aegean Airlines was awarded for carrying the biggest number of passengers through the airport in the period 2001 – 2015. Lufthansa was highly commended in the same category.
On the occasion of AIA’s 16th Airline Marketing Workshop, Ioanna Papadopoulou, Director, Communications & Marketing, pointed out:
“It was our utmost pleasure to welcome for one more year our airline partners in our Airline Marketing Workshop; this annual meeting is by now an institution in the aviation market, reflecting the essence of our philosophy as we move ahead on a common, mutually beneficial course within a highly challenging and constantly evolving environment. This year, we presented our marketing strategy and actions, including all targeted schemes and initiatives we have designed and implemented, to create the environment allowing airlines to further develop and boost Destination “Athens” as well. Once more, we would like to sincerely thank our airline partners and reaffirm our commitment to keep supporting them in the same spirit of substantial collaboration.”