Network Shows Combined with Around-the-Clock Coverage From Telemundo Local Stations To Help Raise Awareness and Funds Through www.elpoderenti.com/cruzroja
Cable Network Universo to Join Broadcast of “Hand in Hand: a Benefit for Hurricane Relief” for Harvey and Irma Victims Featuring J Balvin, Eva Longoria, Gerardo Ortiz and Sofia Vergara, Among Many Other Celebrities
MIAMI – September 12, 2017 – Telemundo Network announced it has joined forces with the Red Cross to help raise funds for the victims of Hurricane Irma in Florida. Complementing the continuous news coverage led by national Telemundo News anchor Jose Díaz-Balart and the local Houston, Miami and Puerto Rico station’s news reporting teams, the combined awareness and fundraising initiative will help collect funds for the victims of the devastating hurricanes, a large number of which are Hispanics, through www.elpoderenti.com/cr
“Thanks to the generosity of Telemundo, the Red Cross will be able to continue to provide our needed services to those impacted by Hurricane Irma,” said Anna Trefethen, Vice President Southeast and Caribbean, Red Cross. “Currently, Red Cross is focusing on providing safe shelter and feeding people. We will also be offering emotional support, health services, and distributing emergency relief supplies such as comfort kits and cleaning supplies. Red Cross plays a critical role in helping families and communities get back on their feet and we are very grateful for Telemundo’s support.”
Under the banner of its award-winning corporate social responsibility initiative, “El Poder En Ti” (The Power in You) the Telemundo network will help to create awareness through its programming and resources across its on-air and digital platforms.
“We are proud to partner with the Red Cross and Hand in Hand to help those affected by Hurricane Irma,” said Mónica Gil, Executive Vice President of Corporate Affairs, NBCUniversal Telemundo Enterprises. “Our community has been directly impacted by Irma and Harvey, and we are committed to leveraging all our platforms to create awareness and raise funds for those affected at a critical time in our country.”
“Our Telemundo stations in Houston, Puerto Rico and Miami are those communities’ first point of information and have been delivering continuous hurricane coverage to help their audiences stay informed before, during and after each storm,” said Manuel Martinez, President, Telemundo Station Group. “Thanks to the collaboration with Telemundo Network and the Red Cross alongside our team’s tireless efforts, our viewers have access to vital safety information.”
Telemundo’s cable network Universo will also broadcast the one-hour “Hand in Hand: a benefit for hurricane relief” telethon for Harvey and Irma victims at 8pm ET onTuesday, September 12th. The benefit telethon will air live from Los Angeles, New York, San Antonio and Nashville and will be carried on multiple networks, including ABC, CBS, FOX, HBO, NBC and Bravo, and live-stream via Facebook, YouTube and Twitter, featuring more than 60 celebrity supporters. Confirmed Latino celebrities to participate include J Balvin, Eva Longoria, Gerardo Ortiz and Sofia Vergara, among many others such as Beyoncé, Justin Bieber, George Clooney, Sean “Diddy” Combs, Robert De Niro, Drake, Hilary Duff, Jamie Foxx, Richard Gere, and many more.
Led by Noticias Telemundo anchor José Díaz-Balart, Noticias Telemundo deployed a special news operation to deliver Hurricane Irma coverage. Telemundo Noticias also collaborated with local station Telemundo 51 Miami (WSCV) to report on Hurricane Irma and its impact in Florida. The NoticiasTelemundo.com
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About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Studios, Telemundo Internacional, Telemundo International Studios, Universo, and a Digital Enterprises & Emerging Business unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 17 owned stations, 55 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. As the #1 media company reaching Hispanics and millennials online, the Digital Enterprises & Emerging Business unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as Buzzfeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; Telemundo International Studios, a production unit focused on creating high-end short form, scripted formats for international markets; and Universo, the fastest growing Hispanic entertainment cable network, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
