The majority of consumers react more positively than ever to targeted offers and personalized messages, according to Qivos.
“These are offers and messages that support the need of consumers for smart shopping and at the same time increase their consumer power, in exchange for any price increases,” explains Vangelis Karalis, CEO of Qivos.
According to a company announcement, familiarity with the “online” shopping environment makes most people look for similar facilities and “offline” as they return to physical stores. Thus, they are receptive to the use of data on their consumer behavior, especially when the response is market offers that directly concern them. The right message, at the right time, through the right communication channel is emerging as a competitive advantage for businesses.