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Friday, October 22, 2021

Animated video for Greece as a tourism branding tool!

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With an original production, aimed at children aged 7-15, Greek Tourism Organization (GTO) dynamically renews and enriches the country’s visibility internationally, with innovative tools to reach a traveling audience of all ages from around the world. The first animated tourist movie (animated video) is now a fact and promotes family vacations in Greece. It is entitled “The XέLLO (Hello) welcomes children to Greece”.

The first official presentation took place on Thursday, September 23rd, as part of the 14th International Animasyros Animation Festival, which is being held in Syros island. The presentation event of the first travel animated video was greeted by: The Minister of Culture and Sports Lina Mendoni, the general secretary of GTO Dimitris Fraggakis, the general secretary of Digital Governance and Simplification of Procedures Leonidos Christos and the Mayor of Syros – Ermoupolis Nikos Livadaras.

This is an original short animated film, using the 2D animation technique and theme Greece as a family vacation destination. GTO in the context of the communication strategy for the promotion of our country internationally (2021 – 2022) collaborated with Animasyros International Animation Festival and chose animation as the most appropriate way to attract the interest of children up to 15 years old but and adults.

ΧΕLLO Welcomes Kids To Greece

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SOURCE: AMNA

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