Consumers have embraced the measure of the “household basket”, a survey conducted by the Research Institute of Retail Consumer Goods (IELKA) said.
According to the survey, four out of 10 consumers have bought products from the “household basket” in its first week of operation. The survey was carried out in the week from November 8 to November 11, 2022 in a sample of 1,000 consumers.
More specifically, in the first 10 days of the operation of this initiative, 39% of the public said that they bought a product from the basket at least once.
A percentage of 15% have made 1 visit, 11% of the people have made 2 visits , 7% have made 3 visits, while the remaining 6% have made 4 visits or more . The survey data shows that although the majority of the public has not purchased a product from the “household basket”, a fairly large percentage has at least tentatively approached the initiative in the first 7-10 days that it is implemented. So it is expected that these percentages will increase in the future.
SOURCE; ANA-MPA
