Greek online fashion sales rose in 2022 despite a rising inflation, geopolitical tensions and an energy crisis which negatively affected consumer behavior, GLAMI.gr said in its annual Fashion Year in Review report.
More specifically, 56% of fashion e-shops reported an increase in revenue, up from 47% in 2021, with a 43% saying business results were positive in 2022.
Greek representatives of the fashion sector (clothing and footwear) remained optimistic over the current year, with a 40% expecting conditions to improve and only 2% saying conditions would worsen. A 12% is certain that conditions will be definitely better in 2023.
A 50% of fashion e-shops said they planned to keep prices unchanged in 2023, a 37% plans to raise prices by 6-10%.