Online sales by Greek pharmacies grew by 13% in 2022 compared with the previous year, totaling 271 million euros, Convert Group said in an annual report. The report showed that online pharmacies offered an average 41% discount in 2022, a rate unchanged from 2021.
Hygiene products recorded the biggest percentage increase in online sales in 2021 (27%), followed by baby and kid items (22%), food supplements and vitamins (10%) and beauty/personal care products (9%). Beauty/personal care products accounted for 46% of online sales in 2022.
Among marketing channels, Google ads had the biggest impact bringing 41% of orders, followed by price comparison machines (17%). Mobile & tablet devices were leaders in making online purchases (66%), followed by desktop & laptops (34). Monday remained the most popular day for online purchases.
SOURCE; ANA-MPA
