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Thursday, January 26, 2023
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GreeceBusinessOnline pharmacy sales up 13% in 2022

Online pharmacy sales up 13% in 2022

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Hellenic News of Americahttps://www.hellenicnews.com
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Online sales by Greek pharmacies grew by 13% in 2022 compared with the previous year, totaling 271 million euros, Convert Group said in an annual report. The report showed that online pharmacies offered an average 41% discount in 2022, a rate unchanged from 2021.

Hygiene products recorded the biggest percentage increase in online sales in 2021 (27%), followed by baby and kid items (22%), food supplements and vitamins (10%) and beauty/personal care products (9%). Beauty/personal care products accounted for 46% of online sales in 2022.

Among marketing channels, Google ads had the biggest impact bringing 41% of orders, followed by price comparison machines (17%). Mobile & tablet devices were leaders in making online purchases (66%), followed by desktop & laptops (34). Monday remained the most popular day for online purchases.

SOURCE; ANA-MPA

The copyrights for these articles are owned by the Hellenic News of America. They may not be redistributed without the permission of the owner. The opinions expressed by our authors do not necessarily reflect the opinions of the Hellenic News of America and its representatives.

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