Greece’s strong tourism ties with Scandinavian countries was the focus of a working meeting held between Tourism Minister Vassilis Kikilias and seven ambassadors at the residence of Swedish Ambassador to Greece Johan Borgstam on Monday.
The meeting was an initiative of the Swedish ambassador, and included ambassadors of Finland Jari Boris Antero Gustafsson, of Norway Frode Overland Andersen, and of Denmark Klavs Holm. Also attending were the ambassadors of Slovakia Iveta Hricova, of Ireland Iseult Fitzgerald, and of Spain Carles Casajuana.
As noted by both Kikilias and Borgstam, promoting Greek tourism creates new jobs in both countries, a fact that the Swedish ambassador said further enhances Sweden’s interest in the Greek tourism market.
Borgstam also mentioned a Swedish company that specializes in Greek tourism and which employs 500 people across Scandinavia. “This is just one company,” he noted, “and it plans to send some 400,000 to 500,000 Scandinavian tourists to Greece this summer season alone,” while also expanding its destinations roster to include Thassos and Alonnissos islands and Kalamata.