The strengthening of tourism investments is the main strategy of the Ministry of Tourism, as Vassilis Kikikilias, the Minister, explains in an article in the newspaper “Real News”. Kikilias states that the Ministry of Tourism is in the process of mapping its medium-long-term strategy for the decade after the pandemic.
In fact, he emphasizes that the very important resources that are expected to flow into the country in order to strengthen investments in key sectors of the Greek economy, are expected to give the impetus needed by tourism to become resilient and, above all, to adapt to the new data. digital transformation.
For the Ministry of Tourism, milestones of the new strategy are the promotion of sustainable tourism development, the strengthening of extroversion and the extension of the tourist season. “The brand of the Greek tourism product is one of the strongest in the world, it is one of the most recognizable with high quality”, the Minister of Tourism concludes in his article.