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Saturday, January 22, 2022

Greek Green Cola expands on the US market

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In 2020, Green Cola Hellas recorded a significant increase in its net turnover, which amounted to 15.2 million euros, an increase of 13% compared to 2019, where the corresponding turnover had reached 13.4 million. euro.

Key parameters for boosting the company’s sales were the expansion of its product portfolio, after the entry of Green Mocktails in 4 flavors, Mojito, Mastic, Pink Grapefruit and Pomegranate, as well as the further market penetration of Green Flavors.

Green Cola significantly strengthens its presence in the US market, where it also has local production in Boston. Since 2020 has presence in 3 major retail chains and in 9 states such as: New York, New Jersey, Massachusetts, Connecticut, Texas, New Hampshire, Vermont, Maine and Rhode Island. Green Cola placed in 2021 in three other major networks, the Ahold Group Stop & Shop, Meijer, and Albertson’s United, expanding its distribution in the retail channel in 6 more Midwestern US states, such as Michigan, Illinois, Indiana, Kentucky, Ohio and Wisconsin.

At the same time, it expanded its presence in the online sales channel so that after AMAZON it is now available worldwide and through WALMART MARKETPLACE, the world’s largest retailer.

“The development of the company is based on two key strategic directions: the creation of new innovative products that signify the commitment of GREEN COLA HELLAS to the promotion of the ‘healthier side of soft drinks’, which is the new global consumption trend, while strengthening our presence in large markets abroad where there is huge growth potential and great opportunities”, noted Giannis Hitos, Chairman of Green Cola.

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SOURCE: AMNA

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