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GreeceKikilias: Greece's brand name must be protected

Kikilias: Greece’s brand name must be protected

Hellenic News of America
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Tourism Minister Vassilis Kikilias on Thursday pointed out the need to protect the brand “Greece” that the country has built abroad with its success this year in tourism, during in an interview with MEGA TV.

Kikilias noted that the corruption case at the European Parliament involving Greek MEP Eva Kaili is a strong shock and a huge problem for the European institutions and for Greece.

“A huge effort was made in our country to build our brand abroad after many years of memoranda, fiscal restrictions and other problems. Our image was that of the ‘black sheep’ but Greece dealt with the first waves of the pandemic excellently and rebranded itself as safe destination. Eva Kaili’s case creates a huge issue which we must address seriously, in an organised way, and prove that it was an isolated incident that does not concern all Greek politicians,” Kikilias underlined.

Finally, referring to the Christmas holidays, he said that high occupancy rates are expected to be recorded in winter/mountain destinations.

SOURCE; ANA-MPA

The copyrights for these articles are owned by the Hellenic News of America. They may not be redistributed without the permission of the owner. The opinions expressed by our authors do not necessarily reflect the opinions of the Hellenic News of America and its representatives.

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