Greece’s efforts to extend the tourist season beyond the summer are on the verge of success, according to the findings of a survey carried out by QED Market Research for the national tourism organisation EOT, released on Monday. The survey was carried out at the 13 ‘gateways’ into Greece between October 12-24, and gauged satisfaction among tourists that had visited the country with encouraging results.
Nine in 10 tourists rated their visit as ‘very good’ to ‘excellent’, citing the good weather, lower prices in comparison with competing destinations and fewer crowds as their main reasons for choosing to visit Greece in the autumn.
The survey used a sample of 2,179 departing tourists, via personal interviews, at 10 of the largest Greek airports and three border crossings. The participants were both men (52 pct) and women (48 pct) aged 20 to 60 years old. The questionnaire was available in five languages: English, German, Italian, French and Russian.
The results showed the following:
Four in 10 rated their visit as ‘excellent’
Four in 10 air travellers and 3 in 10 road travellers said the country had exceeded their expectations
Six in 10 said they were likely to recommend Greece as a destination to others
Five in 10 said they were likely to return
Regarding the reasons why the chose to visit Greece, six in 10 air travellers said the sun, sea and Greek food, five in 10 tourists referred to the country’s hospitality, natural beauty and a sense of relaxation, five in 10 road travellers said the shopping and food, nine in 10 air travellers visited Greece for purely recreational reasons and one in four road travellers for professional reasons.