YOO STUDIO AND ITALKRAFT ADOPT BRAND STRATEGY TO MARKET YOO STUDIO BRANDED KITCHENS TO DEVELOPERS AND HOTELIERS AROUND THE GLOBE

 

MIAMI, FL- December 14, 2016 – Since 2005, ITALKRAFT, the full-service kitchen, bathroom and closet wholesaler, designer, manufacturer and installation company has serviced successful developers and hoteliers from around the globe and today announced its partnership with YOO Studio, an international design and branding company with a presence in 26 countries around the world. The partnership will allow YOO Studio to expand their brand offerings and to benefit from Italkraft’s seamless manufacturing, installation services and wholesales sales platform. In addition, the partnership promises to open new opportunities for both companies by allowing them to deepen their design footprints in various regions across the globe.

Since the late 2000’s, developers and hoteliers have aimed to draw more attention to their properties by partnering with renowned global brands in an attempt to lure international buyers and maximize on sales price per square foot or an average daily hotel rate. Developers and hoteliers constantly look for an advantage in conquering niche markets and insuring their success; partnering with a global brand is instrumental to this. According to a report by Knight Frank in 2012, “branded residences command an average uplift of 31 per cent compared to equivalent non-branded schemes.”

Aside from the clear added value and a plethora of advantages that comes from partnering with a global brand, there is an element of trust because designer and consumers alike recognize and believe in the brand. This is just another one of the many reasons why both YOO Studio and ITALKRAFT felt that this affiliation would provide an unmatched and superior choice for developers and hoteliers.

‘’We are excited to announce this new partnership with YOO Studio. This is a great opportunity for both companies to benefit from each other’s experiences and expertise,” said Raul Gutierrez, Strategic Partner at ITALKRAFT.  “ITALKRAFT is glad to be working with YOO Studio, one of the most celebrated and pioneering design firms in the industry.  We are always up for new challenges, and with YOO Studio always being at the fore of innovative design, we know they will push us to great limits to achieve a unique product fitting each one of their concepts. I think that this will be the beginning of a new era for us,” said Gutierrez.

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Alex Xakoustis, Principal, and Raul Gutierrez, Strategic Partner, ITALKRAFT

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Mark Davidson, Head of Design, YOO Studio

“We are delighted to be working with ITALKRAFT on this exciting collaboration,” said Mark Davison, Head of Design at YOO Studio. “We have been specifying kitchens in our projects for over 20 years with the aim to create something that is beautiful, functional and a pleasure to work in – so ITALKRAFT was an obvious partnership for us on our very first range of kitchen designs. We not only share a strong belief in exquisite craftsmanship we found a partner who can supply quality kitchens across our global reach and have exceptional experience in working around the world and developing products for many different types of customers – from the ultimate bachelor pad to kitchens catering to large families.”

ITALKRAFT is responsible for the kitchens of some of the country’s most prestigious developments including Auberge Fort Lauderdale, Park Grove, Regalia, Centro, Brickell City Center, Fifth & West, 42nd Road, Metropolitan Park, One Ocean Paradise Club and works as the leading experts for development companies including Codina, Hines, PMG, Related Group, Swire, and Terra Group. ITALKRAFT offers elegant and functional solutions for collaborating architects and designers.

YOO Studio has been working with international developers delivering quality designs to hotels, and landmark residential projects since 1999.  They have developments throughout Asia, Australia, Europe, Africa, North and South America, and the Middle East.  YOO Studio has won countless awards for developments across the globe, including  ‘The Lakes by YOO’ in the Cotswalds, YOO Pune in India, Dwell95 in New York, and Icon Brickell in Miami.

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About ITALKRAFT

Headquartered in Miami, Florida, ITALKRAFT offers elegant and functional solutions coupled with exceptional customer service at surprisingly competitive rates. Since 2005, ITALKRAFT has provided their customers in high rises and private residences throughout the USA and Latin America full-service kitchen, bathroom, closet, furnishings and cabinetry of the highest standard and style. ITALKRAFT services include being hands-on every step of the way from design consultation, to shop drawing provision, to installation. Clients are developers such as Hines, Codina, PMG, Related, Swire and Terra Group and private home and condo owners. For more information visit: www.italkraft.com.

About YOO

YOO is a pioneering vision for living and the result of a partnership between property entrepreneur John Hitchcox and the world’s most celebrated designer, Philippe Starck.

Since 1999, YOO has worked with the world’s most visionary developers to design residential and hotel projects in over 26 countries throughout Asia, Australia, Europe, Africa, North and South America and the Middle East.