Tourism Minister Vassilis Kikilias signed an agreement for the promotion of sports tourism with tour operator Apollo Travel Group, a subsidiary of the DER Touristik group, during a meeting on Thursday with Apollo’s CEO in Northern Europe and member of the International Board of DER Touristik Leif Vase Larsen and Commercial Director Nina Hornewall.
Scandinavia’s largest tour operator for Greek destinations plans to bring 500,000 visitors to Greece in 2022, while last year a hotel was opened in Sivota, Epirus region, and after a decision of the Swedish Olympic Committee, the preparation of the country’s Olympic team began in Epirus.
He pointed out that sports tourism has great potential, due to the global trend of visitors to health and wellness, experiential travel and contact with nature, and its promotion is a strategic priority of Greek tourism.
He added that it can be a vehicle for the extension of the tourist season and the strengthening of the Greek tourist product.
SOURCE: AMNA
